：《A Life-or-Death Battle Between Li Auto and NIO!》

With the launch of the flagship six-seater models—NIO's Onvo L90 and Li Auto's i8—just around the corner, the automotive market has once again been swept up in an intense wave of marketing and PR warfare.

From extreme fans and KOCs (Key Opinion Consumers) to internet trolls, a chaotic clash of authenticity and deception is unfolding, revealing that the life-or-death struggles among new EV players in China never truly cease.

What do these new carmakers mean for the Chinese auto industry? Everyone has their own answer. But one thing is certain—they have brought new ideas and products, allowing Chinese cars to stand tall on the global stage.

Back when battery electric vehicles (NEVs) were being abandoned by global automakers, traditional brands turned to plug-in hybrid electric vehicles (PHEVs) for their electrification transitions. In contrast, China's new carmakers adopted entirely different approaches—Li Auto with its extended-range electric vehicle (EREV) technology, and NIO with its battery swapping model.